Social Marketology Bibliography

This is a list of references and source material for Social Marketology.

. The Dragonfly Effect. San Francisco: Jossey-Bass, 2010.

. Social Intelligence. San Francisco: Jossey-Bass, 2006.

. Marketing Behavior & Executive Action. Mansfield Centre: Martino Publishing, 2009.

, A Pattern Language. New York: Oxford University Press, 1997. Aral, Sinan. “Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion.” Marketing Science, Articles in Advance, 2010, 1–7. Web.

“The New Marketing Model: Peer Index Marketing.” Gigaom 13 (August 2011). Web.

“Everyone’s an Influencer: Quantifying Influence on Twitter.” 4th International Conference on Web Search and Data Mining, 2011. Web.

“Making Segmentation Work.” Marketing Management, 2011. Web.

“Neurobiological Correlates of Social Conformity and Independence During Mental Rotation.” Biological Psychiatry 58 (2005): 245–253. Web.

. Social Media ROI. Indianapolis: Pearson Education, Inc., 2011.

“Social Steganography: Learning to Hide in Plain Sight.” DML Central, 23 August 2010. Web.

“A Structured, Facilitated Team Approach to Innovation.” Organization Development Journal 25, no. 3 (2007): 119–122. Web.

. Smart Business, Social Business. Indianapolis: Pearson Education, 2012.

. Boyd. New York: Little, Brown and Company, 2011.

. Consumer Tribes. Amsterdam: Butterworth-Heinemann, 2007.

. Grooming, Gossip, and the Evolution of Language. Cambridge: Harvard University Press, 1998.

“Wispy Communities: Transient Gathering and Imagined Micro-Communities.” American Behavioral Scientist 55, no. 10 (2011): 1319–1335. Web.

“How to Gain Influence on Twitter? Focus.” CNN Tech. 7, April 2011. Web.

. Persuasion, Social Influence, and Compliance Gaining. Boston: Pearson Education, 2007.

“Validation for Dunbar’s Number in Twitter Conversations.” 2011. Web.

. The Hyper-Social Organization. New York: McGraw-Hill, 2010.

. Getting a Job. Cambridge: Harvard University Press, 1974.

. The Power of Pull. New York: Basic Books, 2010.

“We’re All Connected: The Power of the Social Media Ecosystem.” Business Horizons 54 (2011): 265–273. Web.

“Marketing’s New Key Metric: Engagement.” 8 August 2007. Web.

. Designing Information Spaces: The Social Navigation Approach. London: Springer-Verlag, 2003.

“How Does NetBase Achieve the Best Accuracy for Understanding Consumers Online?” Netbase. September 2010. Web.

“Why We Twitter: Understanding Microblogging Usage and Communities.” Joint 9th WEBKDD and 1st SNA-KDD Workshop (2007): 56–65. Web.

“Transmedia Storytelling 101.” 22 March 2007. Web.

. Personal Influence. New Brunswick: Transaction Publishers, 2006.

. ”Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media.” Business Horizons 54 (2011): 241–251. Web.

“E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption.” European Management Journal 17, no. 3 (1999): 252–264. Web.

. Netnography. Los Angeles: SAGE Publications Inc., 2010.

“The Field Behind the Screen: Using Netnography for Marketing Research In Online Communities.” Journal of Marketing Research 39 (2011): 61–72. Web.

. A Master Class in Brand Planning. Chichester: John Wiley & Sons, Inc., 2007.

. The Cluetrain Manifesto. New York: Basic Books, 2009.

“Symbols for Sale.” Harvard Business Review 37 (1959): 117–124. Web.

. Getting the Most out of Business. New York: The Ronald Press Company, 1916.

. The Compass of Pleasure. New York: Viking Penguin, 2011.

. Social Media Metrics Secrets. Indianapolis: Wiley Publishing, Inc., 2011.

. Advertising the American Dream. Berkeley: University of California Press, 1985.

. Creating the Corporate Soul. Berkeley: University of California Press, 1998.

. The Gift. New York: W. W. Norton & Company, August 2000.

“Deep Roles: Twelve primordial roles of mind and organization,” Human Relations 52, no. 11 (1999): 1427-1444.

“Is it Really About Me? Message Content in Social Awareness Streams.” Computer Supported Cooperative Work (2010). Web.

“Hey, Facebook, It’s Time for the LOVE Button.” MediaPost, 8 February 2011. Web.

“A Two-Step Flow of Influence?” Science Communication 30, no. 3 (2009): 328–354. Web.

“From Private Attitude to Public Opinion: A Dynamic Theory of Social Impact.” Psychological Review 97, no. 3 (1990): 362–376. Web.

. Super Cooperators. New York: Free Press, 2011.

“Evolutionary Dynamics in Structured Populations.” Philosophical Transactions of the Royal Society 365 (2010): 19–30. Web.

“Enhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV).” Web Strategy, 20 June 2010. Web.

“The Elaboration Likelihood Model of Persuasion.” Advances in Experimental Social Psychology 19 (1986): 123-162. Web.

“’Transmedia’: A Brave New World In Entertainment Marketing.” Los Angeles Times, 22 November 2009. Web.

“Strategy and the Internet.” Harvard Business Review, 2001. Web.

“Co-Creation Experiences: The Next Practice in Value Creation.” Journal of Interactive Marketing 18, no. 3 (2004): 5–14. Web.

. Bowling Alone. New York: Simon & Schuster Paperbacks, 2000.

. The Six Sigma Handbook. New York: McGraw-Hill (2003).

. Socialnomics. Hoboken: John Wiley & Sons, Inc., 2009.

“Two Patterns for Conversational Closings in Instant Message Discourse.” Colorado Research in Linguistics 21 (2008). Web.

“Are You Ready for the Co-Creation Movement?” IESE Insight (2009): 29–35. Web.

“Effects of a Flavor and Liking on Compliance.” Journal of Experimental Social Psychology 7, no. 6 (1971): 627–639. Web.

. Certain to Win. Xlibris Corporation, 2004.

“Dilemmas in a General Theory of Planning.” Policy Sciences 4 (1973): 155–169. Web.

“The People Formerly Known as the Audience.” Pressthink, 27 June 2006. Web.

Institute for Public Relations Strategic Communications Summit, 6 June 2011. Lecture.

“How to Segment Industrial Markets.” Harvard Business Review, 1984. Web.

. Here Comes Everybody. New York: Penguin Group, 2008.

. The Social Media Management Handbook. Hoboken: John Wiley & Sons, Inc., 2011.

. Engage! Hoboken: John Wiley & Sons, Inc., 2010.

. The End of Business as Usual. Hoboken: John Wiley & Sons, Inc., 2012.

. Social Media Analytics. New York: McGraw-Hill, 2012.

“State of Community Management 2011.” The Community Roundtable, 2011. Web.

. Social Media Metrics. Hoboken: John Wiley & Sons, Inc., 2010.

. Unmarketing. Hoboken: John Wiley & Sons, Inc., 2010.

“Influence: Do You Know the Value of a Single Dissenting Voice?” Successful Blog, 15 August 2011. Web.

. The Dentsu Way. New York: McGraw-Hill, 2011.

“Want to be Retweeted? Large Scale Analytics on Factors Impacting Retweet in Twitter Network.” 2010 IEEE Second International Conference on SocialCom, 2010, 177–184. Web.

“The New New Product Development Game.” Harvard Business Review, 1986. Web.

. The Thank You Economy. New York: HarperCollins Publishers, 2011.

. The Art of Judgment. New York: Basic Books, Inc., 1965.

“Types of Dialogue, Dialectical Relevance, and Textual Congruity.” Anthropology and Philosophy 8 (2007): 101–121. Web.

. Lean Thinking. London: Simon & Schuster, Inc., 2003.

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