Since the success of your business relies on connecting with other business professionals, LinkedIn advertising can help you reach a highly targeted audience that is relevant to your unique sales process. From marketing engaged leads (MELs) to sales qualified leads (SQLs), LinkedIn provides numerous targeting opportunities to engage with prospects and fill your pipeline.
Whether it’s account-based marketing (ABM) or broader prospecting, a strong content marketing strategy is needed for effective LinkedIn advertising. Everything from top-of-funnel educational topics to mid and bottom-of-funnel whitepapers are created or reviewed to provide a strong mix of content. This mix not only dictates targeting strategies, but also campaign types including sponsored InMail and newsfeed ads.