Case Study

B2B SaaS Software for IT Teams

Summary of Results
  • Conversion rate increased by 113%
  • Total leads increased by 133%
Services Used
PPCDisplay AdvertisingSocial Media AdsRetargetingContent MarketingGmail Advertising

Client Background:

Dragon360 client provides the world’s leading IT business management software solution. As a global organization, the software is translated into seven languages and available in 90 countries worldwide. As a high-end comprehensive SaaS solution for IT departments worldwide, our client’s sales process involves a long sales cycle with very detailed conversion funnel stages.

The full B2B Advertising & Sales Funnel used to achieve 113% increase in conversion rate.

Our strategy began by mapping out existing assets to each stage of the sales funnel and lining up the right tactics, and the right time, to each custom tailored audience.

The Challenge:

With a highly metrics-oriented corporate culture, we knew we had to speak the client’s language to get buy-in from each stakeholder. That meant taking an account which was in shambles and rebuilding it around Key Performance Indicators like Marketing Qualified Leads (MQLs), Marketing Engaged Leads (MELs) and measure our success with KPIs like “% MQL to MEL.”

Our Solution:

The Results:

Dragon360 helped our client exceed their already ambitious target:

113% increase in conversion rate for digital advertising for B2B Saas Software.

113% increase in conversion rate, amounting to a total increase in leads of 133%.

Our B2B Software client’s campaigns are still going strong; our campaigns continue to drive results in three continents and a variety of languages.


Contact us

Narrow targeting and shopping cart optimization were part of a winning strategy for this client, and can have an impact for your eCommerce campaigns as well. If you’d like to learn how the process can work for you, let’s talk. Call us at 212.246.5087, email, or submit this form:

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