programmatic + connectedtv specialist

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Role

The Programmatic + ConnectedTV Specialist is responsible for the day-to-day management and optimization of campaigns within various DSP’s based on performance data. They possess the innate ability to convert a brand’s business objectives into a strategic media plan, identifying and creating audience targets and segments that align to the stated goals. Analyzing and harnessing the power of performance data, this role is responsible for fine tuning campaign setup, targeting, and strategy to hit the brand’s KPIs and objectives. To succeed in this role, the individual must be able to think creatively about how to most effectively drive engagement to achieve the client’s goals. 

Responsibilities

Audience Research + Media Planning

Media Management + Programmatic Media Buying

Collaboration

About You

About Us

Dragon360 ignites brands. We help our partners—some of the largest companies in the world—solve core business challenges with our people-first approach: unearthing insight, crafting opportunity, and igniting change. Fiercely independent since 2007, Dragon360 has evolved into a full-service digital marketing agency with team members around the world and headquarters in historic Kingston, NY.

Dragons are real. 

It’s more than just a catchy line—it’s fundamentally how we operate day-to-day. At Dragon360, no idea is too small, and everyone has a seat at the table. Because our team of Dragons are united by our core beliefs:

Be tenacious. Constantly think differently by making creativity and learning a practice. Craft compelling solutions—no matter the challenge. 

Get involved. Respect and value each other and all beings, and the environment and communities in which we live.

Hold each other’s feet to the fire. Get it done, and do it well. Stay accountable, reliable, and offer as much encouragement as criticism to produce our collective best work.

Dragons are real. Be authentic and transparent when dealing with each other and our partners. Own and learn from the wins and the losses.

Perks

Location

Work remotely, or from our Kingston space in the beautiful Hudson Valley in the foothills of the Catskills (about 2 hours north of NYC).

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