The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes.
The new Keyword Planner Tool, which replaces and combines the two retiring tools, offers three different ways to do keyword research and pull some useful data that will help with planning your SEO, social media and content strategies.
Click on Tools and Analysis and click the Keyword Planner.
You can select from three different options to plan your next search campaign. We will cover each option below.
Use this option when starting with a few keywords and for finding keyword ideas.
Search by your product or service, get keyword ideas for your landing page or add or select a category.
This only give gives stats for keywords you enter; it does not provide keyword ideas or suggestions.
You can upload or enter your existing keyword list.
From here the steps of adding your keywords, viewing, removing them and getting the estimates are pretty much the same as in the “Search for keywords and ad group ideas” above.
For setting the match type and downloading your keywords follow the same steps as under the “Search for keywords and ad group ideas” above.
Combine up to 3 keyword lists. You can add in up to 3 keyword lists and the tool will combine them and return all possible variations or will combine the keywords from all 3 lists. This can especially be helpful with products and services that can have several modifiers.
Example if Multiplied Keyword Lists
The Keyword Planner Tool will list all thinkable combinations of your keyword lists.
For adding keywords, setting the match type and downloading your keywords follow the same steps as under the “Search for keywords and ad group ideas” above.
You can easily switch between the three options for researching keywords (keyword ideas, adding your existing keyword list, or multiply keyword lists) any time by clicking the “Modify search” button at the top, next to the “Your product or service” field.
While you do need to have an AdWords account to use the new Keyword Planner Tool, it certainly is a useful tool researching keywords for your SEO, content marketing and social strategies. We hope you find this guide helpful and we would love to hear how you are using the new Keyword Planner Tool.