Creating a social media strategy can be overwhelming for the uninitiated.  It is easy to sign up for profiles, but what comes after that? Here are a few tips for creating an effective social media strategy.

Crawl Before you Walk: Create Realistic Goals

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Define Your Identity: Choose the Right Social Media Services for Your Business

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Make New Friends: Invest Time to Nurture Online Relationships

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Friends

Avoid Spam: Create Relevant, Engaging Content

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Develop a Social Media Policy, and Stick to It

Just as you might create a personal social media policy to guide your interactions on the web, you should develop a clear social media policy for your business. A few things to consider:

The creation of a solid social media marketing strategy should help you to ease into the social media experience.  What other suggestions might you give to someone who is new to social media?