SEO copywriting really “ties the room together,” to borrow a sentiment from The Dude. In an SEO campaign, optimized page content is kind of like a zero on a number line – where all of the work you’ve done (keyword research, etc.) meets all the work you’ll soon do (linkbuilding, etc.).
I have no crushing stats or killer equation to explain why SEO content is king, only common sense. Besides, asking for proof is suspicious. The truth is, all the research or linkbuilding on the Web can’t compensate for poor SEO copywriting.
Think about it – of all the work it takes to build an SEO campaign from square one and all the work it takes to maintain such a campaign, the most visible part is the SEO copywriting. It’s sounds simple enough to be wrong (but it ain’t) – the copy is what visitors to your site see.
That, in turn, means that this piece of optimized, relatively technical style of writing has to be easily digestible, informative and compelling. That’s a tall order…and that’s why content is king.
All kidding and utter nonsense aside, quality SEO copywriting services that recognize that content is king are the ones that succeed. The optimized content on your site is the product of intense research and the foundation for a healthy linkbuilding strategy. If you don’t believe me, take a look at the list of “Kings” already thrashed by SEO content. If you can figure out who the first one is, the title of this blog might even make sense.
(If you guess ’em all, you get to pick the topic of my next post. I don’t care what it is, I’ll make it have something to do with SEO)