DragonSearch has added two Dragons to our growing staff. We’ve hired Cassie Allinger as a PPC specialist, and writer/editor Sari Botton to head up our copywriting/storytelling operations.
Allinger has worked in various aspects of internet marketing for several years. Prior to joining DragonSearch, she was a PPC, SEO and Internet marketing analyst for HubShout, an SEO reseller in Rochester, NY. Prior to that, she did online marketing for car dealerships in California and New York.
“I’ve done a little bit of everything in Internet marketing,” Allinger says, “which is important for understanding how all the aspects work together.”
Having enjoyed a variety of experiences as a writer and editor for different media, Botton brings to DragonSearch a variety of skills. Journalist, essayist, ghostwriter, copywriter, and teacher are some of the titles she’s held.
As a journalist, Botton has written for an array of trade and consumer publications, television news, and radio, and has been an adjunct journalism professor at SUNY Albany. On the trade side, her work has appeared on the luxury tabletop and linens pages of HFN, the the fashion and society pages of WWD, and the retail pages and cover of Billboard.
On the consumer side, her essays and articles on numerous topics have appeared in The New York Times, New York Magazine, Time Out NY, The New York Daily News, The New York Post, the Village Voice, Rolling Stone, Downbeat, W, Harper’s Bazaar, Marie Claire, Self, Good Housekeeping, The Chronogram, WAMC radio, MTV News and other venues.
As a copywriter, she has written for print and the web, and was part of a team that received a 2004 WebAward for its work on the Maybelline site.
“Regardless of what type of writing I am doing, I primarily think of myself as a storyteller,” says Botton, who, as a New York Times best-selling ghostwriter, has coaxed books out of a variety of authors, including retired Boston Red Sox pitcher Curt Schilling’s wife Shonda.
In addition, she holds the position of writing instructor for the TMI Project, a non-profit devoted to fostering greater understanding among individuals and communities through staged productions of work-shopped, polished monologues, plus more informal story slams.
“We are initiating a storytelling approach in our marketing efforts,” says DragonSearch CEO and founder Ric Dragon. “Storytelling enables us to have a real human voice, which is increasingly important in marketing efforts. We are working toward leading the way with that.”