ppc calculator

We decided to create a quick and easy Pay-per-click calculator. By experimenting with different variables, you’ll be able to see the range of possible outcomes. There are several variables you’ll need to input:

Cost per click – This allows you to see different profitability scenarios based on average CPC.

Total Clicks – Adjust this, along with your CPC, and you’ll see a monthly spend. Recreate this spreadsheet with Budget as the input, automatically showing clicks, as another way to use the sheet.

Percentage of Users Buy – Here is another place you’ll just need to make assumptions.

Average Total Purchase Amount – How much does the average user spend on this website.

See the attached Excel spreadsheet:  Pay-per-click estimation worksheet.

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