When you come across an ad, does it appeal to you? Why do you suppose that is? Is it the product? The colors? The person in the ad? For whatever reason an ad appeals to you really just means that the advertiser has done their job correctly.
The moment I came across this ad for Lustre Crème, I thought “well this is pretty and yes, I like pink.” The more I looked at it I thought “wait, why do I think this is pretty and why do I like pink?” I realized that I actually don’t really like pink. It’s never my first choice of color and I’d certainly never wear it. So why was this ad so appealing?
Once advertisers grab your attention by way of flattery (“it’s too delicate for anyone but a girl”), they proceed to throw their product in your face with a stronger message (“your skin will not be as delicate without it”). Notably, this one sort of hits you over the head with its social constructs and what might one day be a subliminal message, a trend that was not uncommon within older ads. Ads like these make you question why we think and process product ads as we do today. The simplest answer comes in the form of “well the ads told us so.” I mean, who says pink is for girls? Advertisers do and we listen as an attempt to keep up with the social norms to “fit” in within our community. I was drawn to this ad because I was told to like pink and therefore it caught my eye. Advertisers are similar to leeches (no offense guys) that feed off of our insecurities and exploit them for profit. They made up the rules and we live by them.
Next time you are looking at an ad, consider the ulterior motives of the advertiser. Can you point out the subliminal messages waiting to be consumed by YOU?
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