A business women using marketing strategies to close the gap

B2B Marketing Series: Q4 Strategies to Close the Gap

Andy Groller

Q4 is a critical time for B2B organizations and marketers. With the natural ebb and flow of performance throughout the year, B2B marketers understand that Q4 is a make or break time. It’s the time of the year when annual goals are hit or missed – which can either lead to a strong foundation going…

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Fall 2016 Digital Marketing Courses at SUNY

Danielle Correia

Dragon360 is pleased to announce our fall 2016 course schedule at SUNY campuses in the Hudson Valley: Increase Leads & Sales With a Blog October 19th 6-9 pm at KCSU Mary’s Avenue, Kingston Presented by Etela Ivkovic & Ralph Legnini  Course Description: Businesses large and small see tremendous success revolving around their organization’s blog. You will learn how…

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Dragon360 Achieves Premier Partner Status with Google

Abe Uchitelle

Although none of us will claim to be 1%-ers, some would say we are part of the top 3% – as in the top three percent of Google Partner agencies, that is! Beginning this month, Dragon360 is an inaugural member of Google’s new Premier Partner program. This new program represents the next generation of Google’s…

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A lobster cage showing technical SEO techniques along with other marketing strategies

The Art of SEO… And Lobster Fishing

Jacques Bouchard

Working with clients, I’ve noticed that philosophies about SEO often fall into two camps — those that gravitate to the technical side of SEO, and those who try to build their SEO through a combination of blogging, social, and/or content strategy. The seductive quality of this false dichotomy is that adopting either strategy may work really well on…

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A diagram showing the funnel in B2B marketing

How to Define Your Conversion Funnel for B2B Success

Andy Groller

We can all agree that B2B marketing success ultimately hinges on qualified leads that result in revenue. This is true whether you’re promoting a SaaS recurring revenue model, or a one-time IT hardware purchase. This does not mean, however, that B2B success metrics should only be defined by qualified leads and revenue. On the contrary,…

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A team of social media marketers gathered around a table organizing channel icons

Takeaways from Social Tools Summit Boston 2016

Ian Keir

Is social media marketing a challenging activity for your business? Do you just set it and forget it? The Social Tools Summit, held in Boston on April 12, 2016, answered many of the questions and challenges faced by businesses. The brainchild of Neal Schaeffer and Brian Mahony, this Summit brings together marketers and social media experts…

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