Do you use Google to find products and services? Do your customers do the same thing, hopefully looking for the products and services your business offers? There are over 1 billion searches every day on Google, so of course they do! Next question: you want to increase customers and sales, right? Of course you do, but how do you do it strategically without spending an exorbitant amount on marketing, especially in the digital age?
Online advertising on Google presents a tremendous opportunity for businesses of all sizes to promote their products and services to potential customers at various points of the buying cycle from awareness to purchase. Furthermore, the investment required to advertise on Google can start as low as $1 a day. Combined with the targeting capabilities available such as zip code level geographic targeting, Google advertising can be a successful marketing strategy for any business from the local hardware store on the corner to a global software provider. Intriguing, right? So how do you learn more?
DragonSearch, on behalf of the Mid-Hudson Valley Digital Marketers, will be presenting An Intro to Google AdWords for businesses in the Hudson Valley on March 26th 2014 at the Kingston Library in Kingston, New York. Google AdWords is the platform that serves ads on Google and across millions of websites via the Google Display Network. Whether you are currently running online advertising campaigns in AdWords or have never heard of Google AdWords, businesses of all sizes are invited to come learn about the opportunities this platform presents and how it could potentially impact your business in a big way.
This hour long program will discuss what exactly Google AdWords is and the various types of advertising that are available. Attendees will see and understand the differences between advertising on Google.com, banner advertising on various websites of the Google Display Network such as the New York Times, Gmail advertising, and retargeting. Now understanding how AdWords can help your business grow is great, but we also want to make sure you don’t leave this program without understanding what it takes to be successful with these online advertising campaigns.
Therefore, a significant portion of the program will focus on how to build a strong account structure and foundation, in addition to selecting the right keywords that are most likely to achieve your goals. Furthermore, attendees will learn the best practices of crafting ad copy that can be successful in achieving their business’s goals.
Attendees of the Introduction to Google AdWords event will leave with:
Are you ready to learn how Google AdWords advertising can impact your bottom line? If so, join the Mid-Hudson Valley Digital Marketers on March 26th at 5:30 pm at the Kingston Library. RSVP for the event on Facebook and stay up to date with our social profiles including Facebook, Twitter, and LinkedIn. We look forward to seeing you on the 26th!