The Social Shake Up conference was a chance for many companies, large and small, to come together and learn/teach about how social media is altering all aspects of communication, not just marketing. One such area is collaboration. I attended a session that asked the key question, “How Important is Internal Collaboration?” The answer? Very!

Online collaboration’s ability to join together geographically dispersed stakeholders, get their input, and move projects along quickly, including sharing of key messaging via social media, was addressed at length. The following highlights the most relevant Tweets from session attendees.

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