In September, several of #UsDragons took part in the Social Shake Up conference in Atlanta. I attended the session “Frankenmarketer: Expanding the Skillset of Future Marketers.” The panel focused a lot of attention on social media metrics and how important knowing your goals before you start your social efforts is critical. It echoed the points we made during our “Social Marketology Workshop” that we hosted for nearly 50 attendees earlier in the conference.

To provide you with some highlights of the session, I compiled some of the most relevant Tweets from those attending the session. Enjoy!