PRESS RELEASE – NEW YORK, NY – APRIL 25, 2014 – DragonSearch, a boutique New York digital marketing agency, proudly announced today that Paolo Vidali, Senior Digital Marketing Strategist, is a featured speaker at Hero Conf 2014, one of the most influential Pay-Per-Click conferences in the industry. The conference runs from Monday, April 28 through Wednesday, April 30 in Austin.
Vidali will participate in a two-person panel titled “If You Build It, Will They Come? User-Focused PPC Strategies” on Tuesday, 9:45 a.m. CDT, which will provide tips on how companies should focus their PPC approach on the user experience, stressing the importance of “intent” as a consumer decision driver. He will be joined by Kimm Lincoln, Vice President of Digital Marketing for Nebo.
“It is an honor to speak at Hero Conf and be in front of so many peers,” says Vidali. “While I am looking forward to sharing knowledge with them during my panel appearance, I am equally as eager to learn from them as we all work to improve digital marketing strategies.”
Vidali will not be the lone Dragon at the conference. He will be joined by Andy Groller, Director of Digital Advertising, Jonathan Ng, PPC Specialist and James Kravic, PPC Specialist. Each of them has different goals for what they want to get out of attending the conference.
“Networking with the top professionals in the PPC industry and discovering new ideas is priority for me at Hero Conf,” says Groller. “I hope to learn about tests we have not tried for our clients while sharing those that we have…that were successful, of course.”
“I am hoping to gain insight from others about what digital advertising tactics are working for them and how they have implemented these tactics as part of an overall strategy,” says Ng.
Kravic adds, “My goal is to network with as many industry experts as possible and learn new strategies from some of the top thought leaders in the PPC industry. I also want to eat a lot of Texas barbecue!”
Through a series of ongoing initiatives, DragonSearch emphasizes gaining and sharing knowledge. The company invites guest speakers to address the company on a variety of digital marketing topics. Company CEO Ric Dragon and others are frequent speakers at national and international marketing conferences. The company also provides multiple opportunities for team members to attend events that will strengthen their knowledge base and that of the company as a whole.
“We believe that if everyone gets better at using the internet as an effective marketing tool, it is better for all concerned, including consumers,” explains Dragon. “We want the internet to work for people so that they find exactly what they need and are presented with viable options that they would have never otherwise known existed. That’s the power of internet marketing when it works well.”
Founded in 2007 by Ric Dragon and Don Tallerman, DragonSearch is a boutique digital marketing agency specializing in brand management, search engine optimization, social media marketing strategy and process, and digital advertising. With offices in New York City and the Hudson Valley, DragonSearch services a wide variety of clients in real estate, entertainment, tourism, commercial development and more. Dragon, the company’s CEO, is a sought-after speaker and has written two books published by McGraw-Hill, his latest being “Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever.” More information about the company can be found at www.dragonsearchmarketing.com and by following it on Twitter: @DragonSearch.
Director, Public Relations