HBA-Global-2011-logoThe writer Kahlil Gibran has been quoted as saying, “We live only to discover beauty. All else is a form of waiting.”  This search for beauty has resulted in the growth of a multimillion dollar global industry which includes a unique diversity of professionals unmatched by any other industry. Later on this month, the HBA Global Expo will convene in New York City, bringing together clerks, CEOs, product developers and medical researchers, all under one roof.  Considered the annual trade event for the beauty industry, including cosmetics, personal care, fragrance and well-being, HBA Global will feature exhibiting companies from more than 28 countries. True to its name, HBA Global really is a global event, and we are honored to announce that our own Ric Dragon will be a participating speaker.

Ric Dragon Speaking at HBA Conference

Ric Dragon will join esteemed leaders in the beauty industry as he provides his knowledge and insight on how to best utilize new media such as cell phones, search engines and message boards to  reach and engage consumers, and to fully equip your digital toolbox to reach your company’s greatest potential. The session, entitled “The Digital Age: New Media for Reaching New Markets” will also include Parham Arabi, Founder and CEO of Modiface, the world’s most advanced virtual makeover technology, and Nate Meyers, Vice President of Strategic Partnerships at beautystat.com, the leading online interactive community for the beauty industry. This will be the second session in the HBA Conference’s “social media morning” on Wednesday, June 29th, and is the 10th of 20 sessions designated in the expo’s marketing track.

Why Attend the HBA Global Expo & Conference?

Do you want access to the latest beauty products and technologies to hit the market? Are you interested in networking with other professionals in the beauty and wellness industry? Do you have your own business, and you’re wondering how to utilize the internet to reach your consumers? Maybe you just want to hang out in the social media lounge, or to participate in one of the Beauty Blogger meet-ups.  Regardless, HBA Expo is going to be packed full of amazing opportunities. Where else can you say that you met both the CEO of Spanx (Laurie Ann Goldman) and the Chairman of the International Stem Cell Corporation (Kenneth C Aldrich)? What are you waiting for? Register!