Making a name for itself as a niche-busting keyword research tool

I have to admit, I was completely unaware of Google’s Wonder Wheel keyword research tool until fairly recently. It made its debut almost a year ago in May 2009 as part of Google’s new Search Options suite – “a collection of tools that let you slice and dice your results and generate different views to find what you need faster and easier,” according to the search giant.

With these fairly new Search Options, you can chop your search results up into several different segments – from recency to geographic location. Of course, we’re interested in Google’s Wonder Wheel for the purposes of aiding us in keyword research.

Google’s Wonder Wheel – “A graphical representation of related search terms”

That describes the tool in a nutshell. Basically, it’s a way to find more terms related to your original search term. What’s cool is the manner in which it displays and the interactivity with which you can expand your Wonder Wheel-ing.

With each click, your Wonder Wheel provides more and more search terms that you may have not considered. It’s like feeding nothing but coffee to a Thesaurus and teaching it to create Flash images (I don’t know – that’s the best I could come up with).

Google’s Wonder Wheel search tool as a niche-finder

Most of the buzz about Wonder Wheel is the ability to access phrases that identify niches you might have not otherwise considered. In the example above, “used cars” introduced us to a number of related terms which we can then plug into Google’s Keyword Research Tool for a more thorough look at the numbers.

A few other things to note when using the Wonder Wheel feature:

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