If you’re looking for Facebook ‘likebase’ success, this isn’t the answer. There is no one specific answer. The thing is this; there are a variety of players out there that contribute to a strong and interactive Facebook community. From paid Facebook CPC Ads to the advantages of using embedded video as oppose to linking videos directly from YouTube, the list goes on and on.  With that said, creating a Reveal Tab is a fun, creative, and outright awesome way to engage your potential ‘like’ audience (increase facebook traffic) and before North Social, I hadn’t the slightest idea how to do it and it drove me crazy. So before I start, I’d like to thank the North Social team for keeping me sane and special thanks to Chris Mottau, general manager of North Social, for suggesting Keep as a great example of a company for using their Sweepstakes tab.

This is going to be a long and informative ride folks, so buckle up. Here we go…

Reveal Tab

A Reveal Tab acts as a way for Facebook page admins to grab the attention of ‘non-likers.’ How this works is when a ‘non-liker’ lands on the Facebook page, the user is directed to a separate tab inviting him/her to ‘like’ the page in order to “reveal” special discounts, promos & sweepstakes. This is a way to create incentive for users to ‘like’ the page thus greatly increasing the Facebook Page’s potential ‘like-base.’

Example: Keep is a shoe & clothing company based out of LA that uses North Social to create a “reveal tab” in order to run sweepstakes.

The Reveal Tab consists of:

Revealed Tab

After the user ‘likes’ the Facebook page, s/he is then is granted access to fully interact with the Facebook page and is qualified to enter contest/promotions.  A revealed tab can be set up as a separate landing page, a coupon reveal page, or a sweepstakes page. This page generally follows a similar theme to the above “reveal tab,” but now offers whatever incentive the admin has promised the user.

Example: Sweepstakes Revealed Tab

Unfortunately Keep did not see it as important to create a separate HQ image with fresh copy for their Sweepstakes Revealed Tab. To each his own, but this does not follow the standards of smart Facebook marketing. I would advise all Facebook admins to make even a slight change to the Revealed Tab. Without some sort of change, the user may not realize that s/he is supposed to scroll down to the bottom of the page for further details.

Let’s take a look at Keep’s Facebook Sweepstakes Revealed tab:

What Happens When ‘Liker’ Presses Enter Now?

After the user clicks Enter Now, a separate tab is opened revealing a content form.  This form is customizable to meet the admins sweepstakes requirements.

What Happens When ‘Liker’ Presses View Contest Rules?

After the user clicks View Contest Rules, a separate tab opens to a URL set by the admin of the page. In most cases this link directs to the notes section on the Facebook page.

Sweepstakes Thank You Tab

Once the user submits the required information on the Revealed Sweepstakes Tab, s/he is then is then directed to a Thank You Tab. This tab allows Facebook Page admins a way to show appreciation to the user for joining in on the fun as well as act as a confirmation page

Example : Keep uses its Thank You tab appropriately.

That’s All Folks..

Well I’m done here. That’s how a Reveal Tab works. It is definitely not the only solution to creating that killer Facebook page you desire, but it is certainly a major player. So go out there and create one.You are now free to take off your seatbelts  and exit to the right, but if you’d like to browse around through the rest of our blog the pleasure is all ours. I’m interested in hearing what major players you have incorporated into your Facebook page…So what are you waiting for? Leave a comment!