Building a strong online presence is a crucial way to get new customers to know about your restaurant. With most potential patrons relying on the web, social media and search engines to aid their choices, marketing for restaurants has been transformed. When the nice folks at Ginsberg’s Foods told us they wanted to give the attendees of their annual food show a crash course in digital marketing, we jumped on the opportunity to bring them three dynamic speakers that would show them three dimensions of online marketing. If you attended the event, then you may be interested to check out the slide deck embedded below.
Ralph Legnini, Senior SEO/SMM Project Manager, presents a general overview of Search Engine Optimization in a logical and simple manner, with the takeaway knowledge as to what can be done yourself, and what is best left for a professional SEO specialist to accomplish for your business. An overview of why Google can possibly value one restaurant over another, how Google sees your website, how you get good back links, and what SEO components you can implement into your site that are most beneficial to enhance the presence of your restaurant.
Noni Cavaliere, Community Manager, provides a snapshot of some of the major social media platforms for restaurants and explains why social media marketing is so critical for the food industry. She highlights why social media is a conversation and NOT an ad platform (although there are ads on social media – that’s where PPC comes in). Facebook, Twitter and Yelp are in the spotlight as Noni explains how to foster conversation and customer service for businesses.
Paolo Vidali, Senior Digital Marketing Strategist, explains how you can leverage pay per click advertising to amplify your existing social media efforts and connect with new customers online. Then learn how you can excel at copywriting to bring the passion you have for your business into the message your customers see. Even if you don’t have a PPC dream team there are still many lessons you can apply to targeting your PPC audience.
You’ll find the slide deck for this seminar embedded below. These three industry thought leaders are part of the DragonSearch Speakers Bureau, a group of innovative thinkers who, along with Ric Dragon, present at workshops, conferences and panels both regionally and globally. Contact us today to have one of our Dragons teach your group about a range of digital marketing topics including Social Media Marketing (SMM), pay-per-click (PPC) or Search Engine Optimization (SEO).