It’s 10 PM…Do you know the Goal of Your Website?
Ok so maybe this is not the way the commercial went, however this is an important question to be asking ourselves. Your website’s goals are unique to your site. Sometimes there are several goals that you’d like to achieve with your site. So what’s the hardest part about goal setting? I’d say it has to do with the dreaded p-word…prioritizing!
Whether you are creating a website now or are working with one already in existence, you create your website to assist you in some way. Perhaps you’d like to develop your brand online. Or maybe you have a great product. It’s also possible that you’d like to use your website to generate leads. Or you might have created your website with the intention of improving ROI. Your site is a crucial tool in planning your Internet marketing campaigns and goals.
A well-created goal takes into account several factors. Here’s a simple process for developing a goal for your website.
Another point to keep in mind is your personal values. If you value being responsible with finances, this will help in creating a well-defined goal for your budget travel website. Or perhaps you value efficiency and this would help in creating an attainable goal that involves creating viral content on your site.
Also keep in mind who your audience is and how you can help them. Think of a problem that your site helps to solve. If you’re super creative, then maybe you’ll see a need that your audience has yet to define, but when they do…you’re right there! The point is that creating a well-defined goal for your website is the key to measuring success. Why should your website be just another speck of sand when it can be an iridescent sea shell? Now you’re ready to hit the beach, find the perfect conch shell and start setting a goal for your website!