5 can’t-skip steps to creating your website goal

It’s 10 PM, do you know the goal of your website?

OK, so maybe this is not the way the commercial went; however, this is an important question to be asking yourself. So what are you trying to achieve?

Perhaps you’d like to develop your brand online. Or maybe you have a great product you want to showcase. It’s also possible you’d like to use your website to generate leads. Or, you might have created your website with the intention of improving ROI.

Whether you’re creating a new website or working with one you already have, your site is crucial to planning your Internet marketing campaigns and goals. And you need to ensure your site is designed to help you reach your goal.

a step-by-step process to developing the goal for your website

  1. Determine your audience. Before you begin getting the word out, you must know who you’d like to get the word out to. So, the first step in creating a goal for your website promotion is deciding who will be visiting your site, what this audience needs, and how you can help them by providing a solution.
  2. Create a list of goals. Start by creating a list of all the potential goals for your site. For now, don’t worry about how these goals measure up. Just take note of anything and everything that comes to mind for your site’s potential goals. Try to keep in mind a higher purpose since this will serve as a strong foundation for your site.
  3. Pick your top three. Consider the point at which your website is right now, and where you anticipate it being in several months. What are the priorities that can or must be achieved within the foreseeable future?
  4. Add specifics to the top three. Try to be as specific as you can by including what you plan to accomplish and how you plan to accomplish it. For instance, instead of “I want to tell people about my product,” consider “I want to increase traffic to my website so I can help people plan their vacations. I’ll achieve this by creating itineraries on my website, reaching out to travel websites and encouraging visitors to interact on my website so they can help in planning fun trouble-free vacations!” Being specific with the goal of your website also helps with developing an efficient course of action to reach your goal.
  5. Create a time frame. Assuming your site’s goal is attainable, creating a time frame helps to measure your success. If necessary, split the goal into several measurable sub-goals.

Marketing in the Time of Coronavirus

We’re taking team building to a whole new level!

Andy Groller teaches B2B “fishing” at MarketingProf’s ABM Online Forum

Dragon360 Names New Partners and CEO