Being Social vs. Being Promotional

#usDragons are big advocates of the 80/20 rule. For those who haven’t heard of this handy little guideline, it represents balancing the amount of conversational, passion point-focused content that should be posted, such as ‘how to’ videos, industry tips, news, conversations around the passion points behind the products, etc (80%) vs. the amount of promotional content a brand should post on social media, such as “check out our new product” (20%). Based on the understanding that social media is not an appropriate venue to be constantly talking about yourself or your brand, following the 80/20 guideline helps ensure that your brand is doing what it’s supposed to do on social media… be social! (more…)