On July 22nd, Google transitioned all AdWords campaigns to the new Enhanced Campaign format, which includes search, display and remarketing campaigns. This change affects anyone with an AdWords account, whether campaigns are active, paused or even deleted.

This is one of the most significant campaign shifts in recent years, and it was announced without soliciting any feedback from AdWords professionals. The biggest impact is that Google has removed functionality which had existed for years, in favor of a semi-automated approach. This change is aimed at entry-level advertisers much like AdWords Express, but for power users it will significantly impact campaign optimization strategies. (more…)