The correlation of social media and music is ever evolving. With all the resources available online, musicians are able to reach a wider audience and gain recognition faster than the pre-internet days. Because of social media, certain performers within the music industry can skyrocket to fame in the blink of an eye. If you want a prime example of this, just look at Justin Beiber. Whether you hate him or love him, there’s no denying that the social video website YouTube kick started his career. If you’ve read any of my other blog posts here, then you would know that I am an advocator of social media and its integration into business marketing. I feel the same way about music promotion/ marketing but how should a musical performer who is just starting their music career approach using social media? (more…)