In part I of Reaching On-Page Optimization Nirvana, I argued how simple keyword stuffing regularly fails to generate positive results when optimizing a web page, and in fact often causes the overall quality of the content to suffer.  Instead of naive keyword research that is focused around query volume, I argued for an approach that takes into account the broader goals of a company’s web-presence and integrates those goals into the website’s overall design.  In this post, I’ll discuss further ways of exploring these ‘lexical neighborhoods’ to deliver the most effective keyword research. (more…)