Today, 8.02.11, is ‘WiFi day’ as the numeric date resembles the IEEE 802.11 standards, the technical name for the technology more commonly known as ‘WiFi.’ Since today is WiFi day, it got me thinking not only about Wifi, but also about wireless internet connectivity in general (WiFi and cellular technologies),  how they impact how we consume and deliver content without ties, and how we apply social media process to tailoring the ways we reach mobile consumers. (more…)