Looking back on 2013, our industry saw a growing acceptance of “programmatic” transactions for buying and selling online advertising. Programmatic refers to the myriad advertising technologies that have come to market in the past several years to automate what have otherwise been manual processes. Lately, real time bidding (RTB) has been confused with programmatic. Real time bidding is a subset of programmatic; even before the advent of RTB, programmatic existed through numerous ad networks and ad serving platforms such as Doubleclick, Atlas, PubMatic, the Google network, 24/7-Real Media, Tacoda and dozens of others.

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