Bursting Google’s New Bubble Ads

Approximately 3 weeks ago, a new ad type was spotted by Laura Alisanne in Google Maps: bubble ads. Google is now displaying ads within the info bubble that pops up when you click on a map marker within Google Maps. These new ads have managed to fly under the radar of the search marketing world for the most part, as Google didn’t feel the need to let us know about the new ad type. Meanwhile, small business owners have been crying out for help in the forums, and others have expressed a number of concerns about these new ad types. Despite all the controversy, I was determined to find the good in Google’s new bubble ads that clearly are, let’s face it, probably here to stay. In my search to find the good, I also encountered the bad as well as the ugly. (more…)