Car conversations. It’s a good place to talk and share ideas as the scenery goes streaming by.

This is the launch of our first in what may become a continuing series of Dashboard Marketing Videos with DragonSearch’s Senior Vice President of Business Development, Abe Uchitelle, behind the wheel of his somewhat plebeian “high performance” vehicle, and attorney John Fisher buckled up in the passenger seat.

Political Advertising & Election Day Success

During the recent political election, DragonSearch was the mastermind behind a highly creative social media advertising campaign that resulted in a, “come from (way) behind” victory, unseating a longstanding incumbent. The challenger was elected by a substantial and convincing margin, and both political parties attribute the unexpected win to the Facebook ads that connected with well-defined targeted voter audiences.

John Fisher, a dedicated and experienced Medical Malpractice Attorney and acclaimed author of The Power of a System: How to Build the Injury Law Practice of Your Dreams, played a key role in organizing the election campaign. John possesses a high level of knowledge and practical familiarity of using social media and other strategies for marketing purposes in the legal profession. He is a skilled public speaker and conducts workshops for attorneys on this and other pertinent topics. We talked with John about how politicians have traditionally marketed and where political campaigns are heading in the future.

So sit back and enjoy the ride, along with the inspiring conversation that transpired. We hope Abe’s driving makes you comfortable – and we can assure you that no animals along to road were injured in the making of this video!

To continue navigating through the digital landscape of election campaigns – sign up for our upcoming free Webinar: Winning Social Media Ads for Political Campaigns.