andy groller teaches b2b “fishing” at marketingprof’s abm online forum

Dragon360’s Managing Partner and CEO, Andy Groller, recently spoke at MarketingProf’s Account-Based Marketing Online Forum, presenting a keynote session called “An Integrated ABM Strategy Is Key to Growth.”

Using his passion for fishing to settle a decades-old marketing debate, he explained how both demand generation and account-based marketing (ABM) can actually work together to maximize a B2B brand’s efforts. 

andy groller holding a fish he caught

He clearly laid out how an organization’s marketing and sales teams can successfully cast a wider net by identifying major reasons why ABM-only strategies fail and implementing 3 core best practices for an integrated ABM approach:

  • Fully align marketing + sales
  • Segment creatively
  • Personalize the entire buyer journey

Angling for more? Watch the whole talk on-demand over at MarketingProfs, or contact us for a copy of the presentation deck.

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