Dragon360’s Managing Partner and CEO, Andy Groller, recently spoke at MarketingProf’s Account-Based Marketing Online Forum, presenting a keynote session called “An Integrated ABM Strategy Is Key to Growth.”
Using his passion for fishing to settle a decades-old marketing debate, he explained how both demand generation and account-based marketing (ABM) can actually work together to maximize a B2B brand’s efforts.
He clearly laid out how an organization’s marketing and sales teams can successfully cast a wider net by identifying major reasons why ABM-only strategies fail and implementing 3 core best practices for an integrated ABM approach:
- Fully align marketing + sales
- Segment creatively
- Personalize the entire buyer journey
Angling for more? Watch the whole talk on-demand over at MarketingProfs, or contact us to learn more, or to receive a copy of the presentation deck.