The invitation to present an advanced search engine optimization training in New York City for Nelly Yusupova and the amazing community of Webgrrls International was an honor for DragonSearch.
Webgrrls is an on- and off-line community dedicated to helping professional businesswomen succeed by providing networking events, training and learning opportunities.
This blog post contains the presentation and will outline the workshop Josepf Haslam and I prepared for the evening of learning SEO and understanding how it fits into the bigger marketing and business-planning picture.
Following the Presentation Decks is the Storify of the Event
The importance of and how to conduct advanced keyword research
Advanced on-page optimization with cross linking strategy
Advanced off-site factors including link building and maintenance
How to evaluate the health of your backlink portfolio
How to assess the strength of your competitor backlinks and where their visitors come from
Discover how to identify the demographics of your top competitor sites
What is Google Panda & Penguin updates and how to use them to your advantage
How to overcome common problems associated with CMS driven sites such as duplicate content, spider traps
SEO & Social Media
Understand Google’s vision for the future of search to gain a competitive advantage.