Andy Groller teaches B2B “fishing” at MarketingProf’s ABM Online Forum

Melyssa Brown

Dragon360’s Managing Partner and CEO, Andy Groller, recently spoke at MarketingProf’s Account-Based Marketing Online Forum, presenting a keynote session called “An Integrated ABM Strategy Is Key to Growth.” Using his passion for fishing to settle a decades-old marketing debate, he explained how both demand generation and account-based marketing (ABM) can actually work together to maximize…

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andy groller and abe uchitelle

Dragon360 Names New Partners and CEO

Melyssa Brown

Dragon360, the digital agency that makes brands breathe fire, has appointed two long-standing senior team members as equity partners: Abe Uchitelle, managing partner and president, and Andy Groller, managing partner and CEO. Co-Founder Don Tallerman, who has maintained sole-ownership since 2014, will continue as a Partner, with Groller and Uchitelle serving as Managing Partners. Leadership…

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Sparks from grinding machine in workshop.

Marketing Closer to the Metal

Abe Uchitelle

Running a successful business means being hyper-focused on your bottom line: the core objective that will ultimately drive any business decision. The more effectively a company’s partners can make decisions impacting this key objective, the more successful the company will be. Software engineers use a phrase to describe getting to the core: working “closer to…

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Announcement for Blogpaws Conference with 3 speakers from Dragon360

Dragon360 to Speak at BlogPaws Conference

Tyler Brown

Attention pet bloggers and brands alike! The team of Dragon360 will be returning to this year’s BlogPaws Conference in Kansas City, Missouri from April 18-20th. The event itself is a wonderful opportunity for pet lovers, bloggers, and industry brands to gather in one place and celebrate their love for pets, recommend preferred products, and share…

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The dragon360 logo set on a creative background

Dragon360 – A New Name to Match Ever-Evolving Agency

Abe Uchitelle

Many of the world’s most successful companies thrive on a culture of perpetual evolution. For those of us in the digital marketing industry, the propensity to adapt, embrace change, and innovate is the lifeblood of a strong company. For us in particular, it means identifying and executing on whatever it takes to help our clients…

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An example with screenshots of new Snapchat mobile geo filters showing the first steps on how to create them.

How to Master Snapchat’s Mobile Geofilters and Creative Tools

Maddy Krause

Snapchat has been rolling out updates left and right over the last few days, and our heads are spinning! Nearly 158 million Snapchat users will soon notice not one, but two updates to the social media platform. Let’s take a snap at the latest Mobile Geofilter update and the introduction of Creative Tools! Mobile Geofilters…

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