Now more than ever, today’s marketers are in need of a social media process that allows them to articulate and realize their online marketing goals. With the widespread adoption of social media by consumers worldwide, companies now have new, previously unimagined opportunities to engage directly with consumers. Now more than ever, professional marketers, public relations specialists, and brand reputation managers need a guide that goes beyond evangelizing a particular platform or medium to providing a systematic process through which social media campaigns can be furnished. ’s Social Marketology explicates how the most distinctive features of social media marketing—dynamic and rapidly evolving patterns of customer engagement, the broad dispersal of information across a variety of fora, and the transparency and agility with which campaigns are conducted—can be brought to bear on a particular project, regardless of the platform being utilized. It is the ideal resource for the business professional looking to implement a measurable and effective social media campaign.

Social Media Process: A Unique Approach to Social Media Marketing Strategies

Drawing from his unique insights into the history of marketing and process methodologies such as LEAN and the Capability Maturity Model, Ric Dragon develops a social media process that is repeatable, and improvable. Freeing marketers to unleash their creativity, Dragon also provides a structure for maintaining accountability within a social media campaign. By providing a framework around which a focused social media campaign may be constructed, Social Marketology provides a concrete method for marketing through social media that is also flexible enough to be adapted to the social media platforms of today and tomorrow.

While many social media marketing strategies don’t offer much beyond establishing an online presence and some “tips and tricks” for particular platforms such as Facebook and Twitter, Social Marketology draws off a more holistic body of knowledge that incorporates social media within in the context of larger organizational goals. By the end of this book, you will have the knowledge to implement an effective social media marketing campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

Social Marketology: Now Available

Stop using unstructured and ineffective approaches to marketing through social media, and prepare for Social Marketology.

“even though I spend hours a day reading and staying up-to-date on SEM, SEO, Social Media this Manual introduced me to a lot of knowledge I was missing.” – Ted Schachter

Social Marketology Bibliography and Sources

Resources & Templates


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